How much does a real estate website cost in 2026?

How much does a real estate website cost? It is the question that comes right after “I need a website,” and the honest answer is that the build is only part of the bill. What adds up over a year is everything after launch: hosting, the security certificate, updates, privacy compliance and the hours your team spends moving leads from one system to another. This guide breaks down each cost, flags the ones agents tend to forget and explains how Realtorsfy pricing works: you pay for the size of your portfolio, not for features.

What goes into the price of a real estate website

The price of a real estate website is the sum of six parts, and most quotes only highlight the first one:

The domain is the cheapest line: registering one is a small yearly fee at any registrar. The expensive lines are the recurring ones, because they come back every month or with every change.

Three paths, and where each one puts the cost

There are three ways to get a real estate website live, and each one concentrates the cost in a different place:

A custom build makes sense when a brokerage needs something no platform offers and has the budget to keep the project alive. For most agents and brokerages, a platform is more predictable: the cost becomes one subscription, and the provider handles servers, updates and security.

Costs agents tend to leave out of the budget

The costs that get left out are almost always the ones that show up after launch. The usual suspects:

• Maintenance and updates: without a maintenance plan, every fix or text change becomes a new request.
• Connecting the form to a CRM: the site emails the lead, and someone has to retype it into the system the team actually works in.
• The CRM itself: when it is a separate tool, it is another subscription and another login for the team.
• Privacy compliance: a privacy policy, a cookie notice and a way to handle data requests are often sold as extras.
• A dated look: when the site starts to look old, a redesign is a new project with a new price.
• Team time: a listing that takes many steps to publish, or a lead whose source nobody can find, costs hours that never show up on an invoice.

Ask every vendor for the full cost of year one, not just the build: build, domain, hosting, SSL, maintenance, privacy compliance and CRM, line by line. That is the only way different proposals become comparable.

How much Realtorsfy costs

Realtorsfy charges for the size of your portfolio, counted in published listings, and the website is the same on every plan. Building is free: you create the account with no card, add your listings, pick a style and see the preview. A plan only comes in when you decide to publish. As of October 2026, pricing is:

On monthly billing, pricing starts at $49.90 a month on Essential. Every detail is on the plans page.

Every plan includes the site at youragency.realtorsfy.com, your own domain whenever you want it (with an SSL certificate that is issued and renewed automatically), the whole collection of templates, a gallery and spec sheet on every listing, sales and rentals with a filter for visitors, leads with in-panel alerts and a CRM pipeline, privacy compliance pages, hosting and updates. There are no add-ons to buy later.

Three rules keep you from overpaying. Drafts don't take a slot, so only live listings count. Moving up a plan is one click, with the difference prorated onto your next invoice. And there is no lock-in: you can request a full refund within 7 days of payment, right from the panel. If you want to see your own site before deciding, create a free account and build the preview with your listings.

How to estimate your first-year cost

Your first-year cost is the monthly price times twelve, plus the domain registration if you want your own address. Two examples at October 2026 prices:

To compare with another proposal, add up on the other side everything the Realtorsfy subscription already covers: build, hosting, SSL, maintenance, privacy pages and a CRM with a pipeline. If the other option leaves the CRM out, also count the time spent retyping each lead and the risk of losing which listing it came from, as our guide to choosing a real estate CRM explains.

How to choose without overpaying

Choosing well means paying for the real size of your business, without buying what you won't use. A short checklist:

1. Count only what stays live. Sold or upcoming listings can sit in draft and don't take a slot.
2. Prefer pricing that includes maintenance, SSL and privacy pages. Those are the lines that most often turn into extra charges.
3. Follow the path of a lead. It should land in the CRM with the listing and its source, with no retyping. The Realtorsfy features show that flow.
4. Test before you pay. Seeing your site with your own listings beats any sales demo.
5. Read the exit terms. With no lock-in and a 7-day refund, the risk of trying is small.
6. Plan for growth. A plan that scales with your portfolio saves you from switching systems later.

The fastest way to know what your website will cost is to build the preview with your real portfolio and see which plan it needs. Our complete guide to real estate websites covers what the site itself should include. When you are ready, start free with Realtorsfy: your card only comes in when you decide to publish.